Paradigm: Living Arcanis: No Longer the Best Kept Secret in Gaming!
Posted by: Anonymous
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MIAMI, FL - Paradigm Concepts announced a new retailer marketing campaign today in order to raise the awareness of the sales impact of the Living Arcanis organized play system. The announcement indicates that Paradigm Concepts’ marketing plans will include:
• Advertising in retailer-targeted publications.
• Posters, catalogues and hand out materials such as bookmarks and postcards for in-store use.
• Exclusive Living Arcanis adventures that can only be played at retailer game-days for stores with in-store gaming
More ...
The wildly successful Living Arcanis organized play environment is the lynchpin in Paradigm Concepts’ marketing for the Arcanis: the World of Shattered Empires product line. Living Arcanis is the largest RPGA campaign not run directly by Wizards of the Coast with thousands of players worldwide and one of the largest roleplaying organized play communities in existence. Its events have regularly been the largest RPG events at major shows such as Origins and Winter Fantasy, often drawing more players than official Wizards of the Coast campaigns. The official mailing list of Living Arcanis is la_talk@yahoogroups.com, an active 1000 member internet community where all things dealing with the campaign are discussed. The listserver boasts an average of more than 1000 messages a month.
To encourage the players to purchase Arcanis: the World of Shattered Empires material the campaign mandates that, in order for a player to make use of a rule or character option from a book, the player must have a copy of the title present at the table. As a result, players obtain several titles for use in the campaign. Not only has Living Arcanis spurred sales of Paradigm Concepts’ titles, but inclusion of other manufacturer’s titles has spurred sales of such diverse titles as "Freeport: City of Adventure", "Broadsides!", and "Nyambe: African Adventures".
Paradigm Concepts supports the RPGA sanctioned Living Arcanis campaign by investing thousands of dollars per year in free adventures keeping the community engaged and bringing the world to life, providing the fan-base with enough material to sustain the campaign, but not so much that the players cannot also find time to play printed adventures that are for sale in game shops. “Our commitment to Living Arcanis has been key to our success,” says Paradigm Concepts’ President Henry Lopez, “Our strict authorship standards insure that Living Arcanis adventures remain the best offered through the RPGA.”
Event hosting will direct players to the retail location by way of the event listings on the RPGA website. As a result, retailers will experience increased customer traffic, higher sales, and will see many repeat customers. Not only will sales of Arcanis: the World of Shattered Empires titles such as "Codex Arcanis", "Forged in Magic", and the "Player’s Guide to Arcanis" increase, but the increase in customers will sell other game product as well. "RPGA campaigns bring people into my store," says Matt Blank of Neutral Ground NY, "Living Arcanis game-days sell books and generate a lot of excitement for the store."
The RPGA is the roleplaying arm of organized play at Wizards of the Coast and is dedicated to providing play opportunities and support for Dungeons & Dragons and other d20 System games. Set in Arcanis: the World of Shattered Empires, Living Arcanis challenges RPGA players' skills in role-playing, problem-solving, and d20 combat in ways that other campaigns do not.
Paradigm Concepts’ products are available to distributors through Osseum Entertainment.
Eric Wiener
Paradigm Concepts, Inc.
6800 SW 40th Street #638
Miami, FL 33155
Vox: 305.525.9808
Fax: 305.667.2386
Em: ewiener@paradigmconcepts.com
Web: www.paradigmconcepts.com
Joel Williams
Osseum Entertainment
410 E. Denny Way, #19
Seattle, WA 98122
Vox: 206.568.6700
Fax: 206.374.2955
Em: joel@osseum.com
Web: http://www.osseum.com>
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